Email Marketing

It is the process of sending a marketing message to a group of people using email.

Here are the 15 types of campaigns you should be sending:

1. Welcome Emails
2. Tutorials and Tips Emails
3. Seasonal Campaign
4. Customer stories
5. Brand stories
6. Re-Engagement campaign
7. Triggered email series
8. Cart Abandonment campaign
9. Time-Sensitive promotions
10. Connect-Via-Social campaign
11. Receipts emails
12. Sales follow-ups
13. Post-Purchase drip
14. Newsletter
15. Review requests

Yes. It’s undoubtedly still working and it has an ROI of 4400%.

Important to remember, It is not dead. In fact, it remains one of the most effective and successful ways to reach customers.

It is a set of procedures that a marketing agency identifies and follows to achieve the desired marketing goals with email advertising.

Here are the top 13 steps to create an effective strategy;

1. Define your goals
2. Choose your tools wisely.
3. Identify your target audience.
4. Build an organic list of subscribers.
5. Segment your list.
6. Clean your email list
7. Write compelling subject lines
8. Get the tone and timing right
9. Use an attractive design
10. A/B Test your emails
11. Schedule your emails
12. Optimise your emails for mobile devices
13. Make it easy for people to unsubscribe

It  is service-oriented software that marketers use for various purposes, from creating a list of email subscribers to relevant emails to be sent, creating segmented lists for the targeted audience.

Google’s products or platforms only allow you to send your campaigns to only a limited number of people at a time, but you can integrate the tools from third parties to achieve your goals.

Yes. HubSpot isn’t just an email marketing platform, and you are also able to create various marketing assets like landing pages and even your website, all in the HubSpot platform.

There are many tools/software, please find the best 8 software below:

MailChimp.
Constant Contact.
Pabbly.
HubSpot.
Omnisend.
Campaign Monitor.
iContact.
AWeber.

There are a bunch of free services. Please find the best 10 tools:

1. Mailchimp
2. HubSpot
3. SendPulse
4. Zoho Campaigns
5. MailerLite
6. Stripo
7. Moosend
8. SendInBlue
9. Mailjet
10. Benchmark

It is the process of inviting visitors to sign up for your email list.

Opt-out is a method that gives a subscriber the ability to opt-out of (or ‘unsubscribe from’) further emails.

Permission marketing is a non-traditional marketing technique and a form of advertising where the expected audience can decide to receive promotional communications.

It is also a concept introduced by marketing expert, Seth Godin in a book in 1999.

Surely, it is a strategy that sees digital marketing agencies send triggered or timed marketing emails to subscribers on their mailing list.